Media Relations

Inaugural U.S. Great Pink Run

Larkin Lake Strategic Communications collaborated with The Eventors to serve as the lead on media relations for the first-ever Great Pink Run outside of Ireland.

The team was charged with generating publicity for the 5K fun walk/run/jog and 10K certified run that raises money to fund collaborative breast cancer research between U.S. and Irish centers of excellence.

In a six-month time frame, Larkin Lake Strategic Communications:

  • Became the local expert in the international research into metastatic breast cancer that the Royal College of Surgeons in Ireland is collaborating on with the University of Chicago's Ludwig Center for Metastasis Research.
  • Identified, interviewed and media trained several female and male breast cancer survivors and thrivers, doctors and local celebrities who agreed to be ambassadors for the Great Pink Run.
  • Secured 68 media placements across Chicago print, TV and radio.

This publicity assisted in the success of the inaugural Great Pink Run in Chicago, which engaged nearly 1,000 participants and raised more than $110,000.

Highlights include:

Writing/Branding

Website content revision

Larkin Lake Strategic Communications was engaged by HCS Family Services to rewrite the nonprofit's website to improve SEO and better engage people in need, donors and volunteers.