Author: Donna

I’ve written previously about how your employees can be your biggest asset to building your brand. Enthusiastic employees, who believe in what your company has to offer, understand their role in the organization’s success, and feel valued, are the best advocates for your cause or company. They share their beliefs…

Setting, living and sharing your corporate brand doesn’t have to cost a lot of money or take a lot of time. But, the time you invest can pay dividends in customer loyalty, assist in recruiting employees whose values are in sync with your organization, and help guide your company through…

So you’ve started your own business. Or maybe you run a nonprofit dedicated to helping a local or regional cause. You know what service you offer: “We fix cars.” “We provide financial assistance to Algonquin residents who can’t pay their rent.” But have you taken the time to identify your…